• The almond flour market is primarily B2B-driven, with foodservice channels accounting for 55-65% of sales in 2025, while retail (Grocery, Specialty, E-commerce) captures 35-45%, with E-commerce growing the fastest due to enhanced retail media strategies.

• Foodservice is the largest and fastest-growing segment, driven by bakery adoption and bulk procurement needs, indicating a strong opportunity for product innovation tailored to professional applications.

• E-commerce is rapidly gaining traction, with Amazon showing high keyword saturation and competition, necessitating aggressive investment in SEO and retail media, while Walmart presents opportunities with less competitive "open" keywords.

• Consumer trends favor gluten-free and low-carb options, pushing Grocery and Specialty channels to expand, highlighting the need for targeted marketing strategies that emphasize health benefits and product education.

Channel Mix (Grocery / Specialty / E-commerce / Foodservice)

Almond Flour Channel Mix (Grocery, Specialty, E-commerce, Foodservice): 2025 Evidence-Based Assessment

Executive summary

• Opinion: The global almond flour market is predominantly a B2B/foodservice-driven category by value in 2025, with an estimated 55–65% of sales flowing through commercial and foodservice channels. Retail consumer channels (combined Grocery, Specialty, and E-commerce) account for the remaining 35–45%, with E-commerce gaining share fastest due to retail media sophistication and online accessibility. This channel balance reflects strong professional bakery/restaurant adoption, expanding distribution in supermarkets and specialty retailers, and a rapidly intensifying online competitive landscape led by Amazon and Walmart retail media ecosystems (Market Research Future, 2025; Lucintel via GII Research, 2025; Digital Shelf Institute, 2024–2025).

• What’s changing:

  • Retail media’s role in almond flour discovery and conversion on Amazon and Walmart is accelerating. Amazon exhibits higher keyword saturation and competition than Walmart, pushing brands to invest more aggressively in paid/organic optimization. Private brand activity and keyword floors are raising the media bar across E-commerce platforms (Digital Shelf Institute, 2024–2025).
  • Foodservice remains the largest and fastest-growing end-use segment, powered by bakery adoption and bulk procurement needs. Product innovation such as partially de-oiled flours and consistency-optimized grinds supports professional applications (Market Research Future, 2025; Pariani, n.d.).
  • Consumer demand favors gluten-free/low-carb alternatives (e.g., almond flour), nudging Grocery and Specialty expansion, while E-commerce’s convenience and retail media visibility accelerate online sales growth (Ochsner Health, 2024; SNS Insider, 2023).

Methodology and source reliability

• This assessment triangulates:

  • Trusted industry and practitioner insights on retail media competitiveness and platform dynamics (Digital Shelf Institute, 2024–2025).
  • Market-structure signals from specialty suppliers, foodservice distributors, and consumer-facing E-commerce listings (Pariani; Bosanet; Specialty Food Source; Food to Live).
  • Market research publisher estimates for market size, end-use split, packaging mix, and channel availability (Lucintel via GII Research, 2025; Market Research Future, 2025; Persistence Market Research, 2025; Future Market Insights, 2025). These vendor figures support directional inference but vary in scope and methodology; they are cited cautiously and used as inputs rather than definitive facts.

• Prioritization:

  • Recent and operationally grounded sources (DSI, 2024–2025) are emphasized for E-commerce dynamics.
  • Market research vendor data are used to bound ranges, especially for end-use (commercial vs household) and packaging mix (retail vs bulk).
  • Product/price listings validate the presence and nature of offers by channel rather than serving as demand measures.

Market context: Size, growth, and structure

• Market size and growth vary by source, illustrating estimation uncertainty but consistent growth direction:

  • Persistence Market Research: ~$1.48B in 2025, growing to ~$2.54B by 2032 (CAGR ~8.1%) (Persistence Market Research, 2025).
  • Lucintel (via GII Research): ~$3.2B by 2031; commercial end-use remains larger than household; North America largest region (GII Research/Lucintel, 2025).
  • Market Research Future: 2024 size ~$2.50B; 2035 ~$6.19B (CAGR ~8.6%); foodservices end-use shows highest CAGR (Market Research Future, 2025).

• Packaging and retail implications:

  • Retail standard packaging projected at ~35% share in 2025 (implying majority in bulk formats), aligning with a B2B-heavy structure by value (Future Market Insights, 2025).

• Distribution breadth and adoption:

  • Availability is rising across supermarkets, health food stores, and online platforms, improving consumer access and supporting retail channel growth (Market Research Future, 2025).

Channel definitions and roles

(Future Market Insights, 2025; Pariani, n.d.; Bosanet, n.d.)

Evidence snapshot by channel

E-commerce

• Retail media competitiveness:

  • Walmart.com: Two almond flour category placements identified (baking ingredients, flour and meals; tortillas), 23 keyword terms driving category growth, 8 brands bidding (notably Nature’s Eats and Bob’s Red Mill), and 15 “open” keywords available for organic/paid activation (Digital Shelf Institute, 2024–2025).
  • Amazon: Two categories as well, but significantly denser keyword landscape—115 keywords sponsored by 18 brands, with 19 brands active in retail media; examples include Blue Diamond Almonds, Simple Mills, Anthony’s, and Wellby’s Baked Goods. Higher saturation implies elevated competitive intensity and cost to win visibility (Digital Shelf Institute, 2024–2025).

• Strategic implications:

  • Amazon’s scale and media density demand deeper budget and more granular SEO/SEM strategies; Walmart shows more whitespace (“open keywords”) where challengers can capture incremental visibility efficiently. Retailer private brands may set keyword floors, indirectly raising the cost of participation for national and challenger brands (Digital Shelf Institute, 2024–2025).

• Price/assortment indicators:

  • E-commerce offers broad sizes and subscription options; example: Food to Live blanched almond flour from 8 oz to 25 lbs with declining per-lb prices at higher weights, illustrating both consumer and prosumer reach (Food to Live, n.d.).
  • Specialty e-commerce (e.g., Pamela’s Products 14-oz x6 cases) confirms multi-pack retail formats for online buyers seeking value (Specialty Food Source, n.d.).

Grocery (mass retail)

• Availability:

  • Supermarkets increasingly stock almond flour alongside baking alternatives, enabling mainstream access. Broader almond products distribution remains weighted to supermarkets, indicating that Grocery is a pivotal reach channel for category discovery and trial (SNS Insider, 2023).

• Shopper drivers:

  • Health-led missions (gluten-free, low-carb) support almond flour’s shelf velocity; credible health education (e.g., Ochsner’s comparative nutrition) can bolster on-shelf conversion when translated into claims or QR-linked content (Ochsner Health, 2024).

Specialty (natural/health food retailers)

• Role:

  • Specialty retail curates clean-label, organic, and niche textures (blanched vs natural/grind variability), and often incubates premium and imported variants, including partially de-oiled formats aimed at pastry precision, protein content, or specific formulations (Pariani, n.d.).

• Product mix:

  • Organic share is expanding; estimates suggest organic almond flour may capture ~40% share, underscoring Specialty’s importance in premium and attribute-led growth. This signal supports Specialty’s disproportionate influence versus its absolute size (Future Market Insights, 2025).

Foodservice (commercial and industrial)

• Segment leadership:

  • “Commercial will remain larger than household” (Lucintel), and “foodservices end-use is experiencing the highest CAGR” (MRF), together implying that foodservice/commercial remains the largest slice of the market and is expanding faster than consumer retail in 2025 (GII Research/Lucintel, 2025; Market Research Future, 2025).

• Product requirements:

  • Professional buyers value consistency, functionality, and technical specs; partially de-oiled almond flour improves dough handling and protein contribution across pastries, biscuits, and nutraceutical formulations—attributes salient in commercial settings (Pariani, n.d.).

• Procurement cues:

  • Foodservice distributors list bulk almond flour SKUs, mastercases, and related bakery fats/ingredients, illustrating category integration into professional bakery programs and menu R&D (Bosanet, n.d.).

Estimated 2025 channel mix (global)

Synthesis approach: We reconcile (a) packaging split signals—retail standard packaging ≈35% in 2025 (suggesting the balance in bulk/professional formats), (b) end-use insights—commercial larger than household and fastest-growing via foodservices, and (c) distribution breadth—supermarkets/online expansion for consumer channels. The result is an evidence-based range with central estimates.

These ranges sum to 100% at the central point and align with observed structural signals: a B2B-weighted market with accelerating consumer access via Grocery/Specialty and outsized E-commerce velocity.

E-commerce retail media: competitive benchmarks and implications

(Digital Shelf Institute, 2024–2025)

Strategic implications by channel

• Foodservice

  • Focus: Supply reliability, functional specs (e.g., blanched vs natural, partially de-oiled for pastry), consistent particle size, and technical support for formulations.
  • Actions: Expand bulk SKUs and mastercase options; secure distributor relationships; provide chef-facing applications and yield calculators; develop proof points in gluten-free bakery menu items (Pariani, n.d.; Bosanet, n.d.).

• Grocery

  • Focus: Price-pack architecture that aligns with household baking missions; cross-merchandising with gluten-free/carb-conscious sets; persuasive on-pack claims grounded in credible nutrition guidance.
  • Actions: Leverage in-aisle signage, demos, and promotions; reinforce “blanched = silky baking texture” and macro benefits in easy-to-scan claims; test secondary placements near baking mixes (Ochsner Health, 2024).

• Specialty

  • Focus: Attribute-rich portfolio (organic, sustainably sourced, skin-on/natural variants, de-oiled flours), education-led selling, and premium positioning.
  • Actions: Grow organic assortment; communicate sourcing and sustainability; partner with retailer nutritionists and staff for guided recommendations; showcase specialty formulations for pastry and nutraceutical applications (Future Market Insights, 2025; Pariani, n.d.).

• E-commerce

  • Focus: Search optimization and retail media advancement; portfolio breadth across sizes (from 1 lb to 25 lb) to serve both households and prosumers; content excellence and reviews.
  • Actions:
    • Amazon: Compete on high-density keyword clusters with sustained budgets; own brand and attribute keywords; maximize A+ content and PDP video; manage ratings and Q&A.
    • Walmart: Prioritize “open” keywords with targeted bids; experiment with content-led gains where competition is thinner; test seasonal tortilla/baking cross-category keywords where relevant.
    • Both: Defend against private brand floors and capture long-tail terms; use retail media analytics to balance paid/organic share-of-voice across cohorts (Digital Shelf Institute, 2024–2025; Food to Live, n.d.).

Risks and watchouts

• Media inflation and private brand pressure online: Retailers using private brands to set minimum bid floors can escalate acquisition costs; brands need disciplined ROI measurement and “open keyword” harvesting to maintain efficiency (Digital Shelf Institute, 2024–2025).

• Supply chain volatility and sustainability scrutiny: Almond sourcing costs, water usage narratives, and macro agricultural cycles can affect pricing and availability. Transparent sourcing and sustainability communication support brand trust, especially in Specialty and E-commerce research journeys (Market Research Future, 2025).

• Estimation variance: Published market sizes and segment shares differ across firms; strategic decisions should rely on triangulated ranges and first-party sell-through data where available. The ranges in this report are designed to be resilient to such variance (Persistence Market Research, 2025; GII Research/Lucintel, 2025).

Actionable priorities for 2025–2026

1. Weight investment toward Foodservice expansion and retention.

   • Given the 55–65% value share and highest growth trajectory, advance distributor penetration, chef education, and functional product innovation (e.g., de-oiled, pastry-focused grinds). Build menu development partnerships and highlight operational benefits (yield, consistency) (Market Research Future, 2025; Pariani, n.d.).

2. Defend and grow in E-commerce with analytics-led retail media and SEO.

   • On Amazon, accept higher saturation; win on content, ratings, and full-funnel media. On Walmart, move fast on open keywords and exploit less contested spaces. Maintain a fluid budget to arbitrage efficiency gaps between platforms (Digital Shelf Institute, 2024–2025).

3. Optimize retail (Grocery and Specialty) with distinct roles.

   • Grocery: Value and education at shelf; promote blanched benefits for baking; leverage health claims consistent with credible sources.
   • Specialty: Premium, organic, provenance; staff education and storytelling; limited-edition or specialty grinds/formulations for differentiation (Ochsner Health, 2024; Future Market Insights, 2025).

4. Calibrate pack-size architecture across channels.

   • Maintain retail standard sizes for Grocery/Specialty; add larger formats online to capture pantry-loading and prosumers; ensure bulk specs and mastercase options for Foodservice (Food to Live, n.d.; Bosanet, n.d.).

Conclusion

The almond flour category in 2025 remains anchored by foodservice/commercial demand, with the consumer retail side—Grocery, Specialty, and E-commerce—collectively representing a substantial and growing minority of value. E-commerce is the most dynamic retail channel, marked by intense retail media competition and platform-specific opportunities: Amazon demands scale and precision; Walmart offers exploitable whitespace. Grocery ensures mass access and trial; Specialty advances premium and organic-led trade-up. An optimal channel mix strategy weights Foodservice for scale and growth, while aggressively optimizing E-commerce visibility and selectively investing in Grocery/Specialty differentiation. This balanced approach aligns with the observed structural signals and should maximize revenue resilience as the category expands.

References

• Digital Shelf Institute. (2024–2025). Nathan Rigby of Analytic Index: Mastering SEO and Data in the Era of Private Brands and Retailer Ad Platforms. Digital Shelf Institute. https://www.digitalshelfinstitute.org/blog/seo-and-data-private-brands-and-retailer-ad-platforms

• Digital Shelf Institute. (2024–2025). Search Optimization in an Era of Private Brands and Retailer Ad Platforms | Unpacking the Digital Shelf. Digital Shelf Institute. https://www.digitalshelfinstitute.org/search-optimization-era-private-brands-retailer-ad-platforms

• Ochsner Health. (2024). The 3 Best Gluten-Free and Nutritious Options to Replace Flour. Ochsner Health. https://blog.ochsner.org/articles/the-3-best-gluten-free-and-nutritious-options-to-replace-flour/

• Pariani. (n.d.). Farina di Mandorla italiana parzialm. disoleata P1 – Pariani. Pariani. https://pariani.org/en/inventario/ingredients/farine-parzialmente-disoleate/farina-di-mandorla-italiana-parzialm-disoleata-p1/

• Lucintel (via GII Research). (2025, April 25). Almond Flour Market Report: Trends, Forecast and Competitive Analysis to 2031. Global Information, Inc. https://www.giiresearch.com/report/luci1720358-almond-flour-market-report-trends-forecast.html

• Market Research Future. (2025). Almond Flour Market Size, Share, Trends, Industry Reports, 2035. Market Research Future. https://www.marketresearchfuture.com/reports/almond-flour-market-18860

• Persistence Market Research. (2025, October 7). Almond Flour Market Size, Share & Growth Analysis, 2032. Persistence Market Research. https://www.persistencemarketresearch.com/market-research/almond-flour-market.asp

• SNS Insider. (2023). Almond Products Market Size, Share & Growth Report 2023. SNS Insider. https://www.snsinsider.com/reports/almond-products-market-8511

• Food to Live. (n.d.). Blanched Almond Flour. Food to Live. https://foodtolive.com/shop/blanched-almond-flour/

• Specialty Food Source. (n.d.). Pamela’s Products Almond Flour, 14 Ounce – Pack of 6. Specialty Food Source. https://www.specialtyfoodsource.com/products/pamelas-products-almond-flour-14-ounce-pack-of-6?srsltid=AfmBOorEN8TrOiQYMZBy5YBFbiMXzvR1Kdhd5EIupvoIMJQp7aR_1trF

• Bosanet. (n.d.). Food service: Favorites. Bosanet. https://www.bosanet.com/g/food-service/favorites/

Frequently Asked Questions

What percentage of almond flour sales come from foodservice channels?

Approximately 55–65% of almond flour sales are generated through foodservice channels, making it the dominant segment by value. This reflects strong adoption by commercial kitchens and bakeries.

How is the E-commerce channel for almond flour expected to grow?

E-commerce is rapidly gaining market share, currently accounting for about 10–15% of sales, with a central estimate of 12% for 2025. The growth is driven by increased accessibility and the effectiveness of retail media strategies on platforms like Amazon and Walmart.

What role do grocery stores play in the almond flour market?

Grocery stores represent about 15–20% of almond flour sales, with a central estimate of 18% for 2025. Their increasing stock of almond flour alongside other baking alternatives is crucial for consumer discovery and trial.

How does the specialty retail channel compare in terms of market share?

The specialty retail channel accounts for approximately 8–12% of almond flour sales, with a central estimate of 10% for 2025. This channel is influential in promoting organic and premium products, despite its smaller absolute size.

What are the key drivers for almond flour sales in foodservice?

Foodservice sales are primarily driven by the need for bulk procurement and product consistency in professional baking applications. Innovations like partially de-oiled flours enhance functionality and cater to the specific needs of commercial kitchens.

How competitive is the E-commerce landscape for almond flour?

The E-commerce landscape is highly competitive, particularly on Amazon, where 115 keywords are sponsored by 18 brands. Walmart offers more opportunities with 15 "open" keywords, allowing brands to capture visibility at a lower cost.

What are the implications of retail media on almond flour sales?

Retail media plays a crucial role in driving almond flour discovery and conversion, especially on platforms like Amazon and Walmart. Brands are increasingly investing in paid and organic optimization to navigate the competitive keyword landscape effectively.