Vanilla extract is a solution made by macerating vanilla beans in alcohol, which extracts the flavors and aromas of the beans. The quality of vanilla extract can vary significantly based on the type of vanilla beans used, the extraction process, and additional ingredients.

Pure Vanilla Extract: Made from real vanilla beans and alcohol, this type is favored for its rich flavor and aroma.
Imitation Vanilla Extract: Often made from synthetic vanillin, imitation vanilla is typically less expensive but may not offer the same depth of flavor as pure extracts.

Watkins has a long-standing reputation for producing quality extracts. Here are some key points to consider:

Quality: Watkins Pure Vanilla Extract is made from real vanilla beans, which means it generally has a more authentic and robust flavor compared to imitation varieties.
Flavor Profile: While some users describe the aroma as slightly savory, many find it has a classic, pleasant vanilla flavor that works well in baking.
Price: Watkins is often more affordable than premium brands, making it a popular choice for home bakers looking to save on costs without sacrificing quality.
Availability: Watkins products have become more accessible in recent years, available in many grocery stores and online.

McCormick is perhaps the most recognized name in the vanilla extract market. Here's what you need to know:

Quality: McCormick offers both pure and imitation vanilla extracts. Their pure vanilla extract is made from Madagascar vanilla beans, which are known for their rich flavor.
Flavor Profile: McCormick's vanilla is often described as nostalgic, with a flavor that many bakers associate with childhood baking experiences. However, some users note that it can taste slightly artificial, especially in baked goods.
Price: McCormick tends to be competitively priced, making it an accessible option for many consumers.
Availability: McCormick products are widely available in grocery stores, making them a convenient choice for bakers.

Watkins: Known for a classic vanilla flavor with a slightly savory aroma. Some users appreciate its authenticity in baked goods.
McCormick: Often described as having a nostalgic flavor, McCormick can come across as more artificial to some, especially in higher concentrations.

Watkins: Generally offers good value, especially for those looking for pure vanilla extract without breaking the bank.
McCormick: While also affordable, McCormick’s pricing can vary depending on the product line (pure vs. imitation).

Watkins: Many bakers report satisfactory results when using Watkins in recipes, especially for cookies and cakes.
McCormick: Often favored for its consistent performance in baking, McCormick is a reliable choice for those who bake frequently.

Both Watkins Pure Vanilla Extract and McCormick Vanilla Extract have their strengths and weaknesses. If you're looking for a more authentic, pure vanilla flavor and are willing to try a brand that may not be as widely available, Watkins could be the better choice for you. On the other hand, if you prefer a product that is widely accessible and evokes nostalgic memories of baking, McCormick might be your go-to.

Ultimately, the choice between Watkins and McCormick will depend on your personal preferences, baking habits, and budget. Whichever you choose, both brands can help elevate your baked goods to the next level with their unique vanilla flavors.